At Papillon Collective, business is always personal. We partner with our clients to understand their goals, challenges, opportunities and culture - then, our team of highly experienced Account Directors creates a strategic plan to achieve the objectives. Think of us are your right-hand women – enabling you to grow your small business while we optimize your marketing efforts. We know Louisville, and we love Louisville business. Let us help you grow to your full potential.


Biz Breeland

Biz Breeland is our no-nonsense Founder and Principal Account Director, constantly pushing us to consider fresh, new ways to assess a clients’ needs and deliver dynamic, brand-expanding results. Her innovation, vision and always-collaborative approach with each and every client makes Biz the creative and strategic driving force behind our success.

Born and raised right here in Louisville, Biz is a graduate of the University of Georgia with an International Business BBA and a minor in French.  She has traveled extensively throughout the world; at various times calling both New York City and Maui, Hawaii, home.  Prior to founding Papillon Collective in 2009, her career included executive sales management and marketing positions in which her varied responsibilities encompassed strategic planning and creation of products - from concept to consumer. She is also experienced in the design and implementation of branding initiatives for government agencies, nonprofit organizations and various corporations.

Biz loves to cook, practice yoga, is an unrivaled hostess and passionate traveler.  She enjoys both the beach and spending time at home in Louisville with friends, her husband Brough, and her growing family. She can be reached at bizbreeland@gmail.com


Shelley Reynolds

Shelley Reynolds joined Papillon Collective in 2013 as Account Director, and quickly became our clients’ go-to-gal for everyday marketing needs. Originally from Paducah, Kentucky, she holds a Bachelor’s degree in Business Administration from the University of Kentucky (2002) and an MBA in Marketing from Murray State University (2004).

Before joining Papillon, Shelley spent three years as Marketing Co-Director & Brand Manager at an international eyewear company, where she was responsible for marketing the sunglass and optical collections - both domestically and abroad - for such brands as Vera Wang and Lilly Pulitzer. Prior to this, she spent four years in Munich, Germany, where she served as Marketing Director for the Nordic countries, Belgium, Netherlands, the UK and Ireland at one of the largest asset managers in the world - Allianz Global Investors.

Shelley speaks German in addition to her native (Western Kentucky-twanged) English, is particularly passionate about creative copy writing, and has contributed to articles in Insider Louisville. She enjoys trying new restaurants, travelling with her husband Tom, reading, antiquing, and admiring all things creative. She is a self-professed "cat lady" who currently owns no cats. She welcomed a little girl in 2018 and is showing her the ropes. Shelley splits her time between Louisville & Chicago, and can be reached atshelley.s.reynolds@gmail.com

Hilary Vonderheide

Hilary joined Papillon Collective in June 2016 as an Account Manager. She enjoys working with our clients, creating captivating content for social media, collaborating on creative opportunities and putting together marketing strategies to work for the long term. Previously, she was the Marketing Representative for restaurant technology company QSR Automations, Inc. as well as a Freelance Stylist for companies including Amazon and NFocus Magazine. She is a Louisville Native and University of Kentucky grad with a degree in Creative Advertising and Integrated Strategic Communications.

Hilary loves to travel, especially to Ireland where she fell in love with the culture and people while studying abroad. She enjoys trying out new restaurants, trail running and hiking, knocking out home improvement projects, needlepointing, going to the theatre, and spending time with her large extended family and other half, Zach. 

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